Tokidoki x Ju-Ju-Be 'Be Right Back' in Iconic

My Tokidoki x Ju-Ju-Be 'Be Right Back' bag pack arrived today! I've been waiting for a new bag pack from Tokidoki for ages and this is absolutely perfect! There were two colors to choose from and I got the one in 'Iconic'. Love the way they name their bags... I've never heard of the Ju-Ju-Be brand before but now I am a Fan =) The quality is fantastic, and the workmanship and attention to detail is incredible. Enough said, let me show you:

The brand name is printed on the tape, shows that they mean business =)

Peak-a-Boo... first glimpse of the bag... I'm impressed =)

Tah-Dah... I'm blown away... Must open and feel it now! Hurry up!... Haha...

Tags... The classic Tokidoki tag and the Ju-Ju-Be tag... The Teflon tag means the fabric is protected from stains and will not get wet so easily.  The yellow high-IQ tag means that the bag comes with a built-in antibacterial to protect the wearer from malodors =) no stinky... And the Pink Ribbon tag means a donation is made for every bag sold. Sweet!

 Up-close... the Tokidoki tag with a Ju-Ju-Be twist. Nice touch...

Wow! This is definitely my kind of bag...

 Its got cushioning at the back. And the straps have the same print as the front...

Stars are embossed at the back...

(Left) Close up of the little star at the front. (Right) The zipper pulls feel really solid and has a little weight to them, to me that's a sign of quality too =)

There are two metal rings on each side of the top handle. Time to bring out my teddy bear key chains =)

 And on the inside...

Its cool that the bag opens up entirely... I think its supposed to facilitate diaper changing... Can't wait to be a mom so I can try it out =)

The exterior of the bag is waterproof

(Above) The front pocket has compartments inside to help keep things organized. (Right) And there's a nice dangly hook so I don't have to spend an eternity digging for my keys =)

(Below) There is a compartment at the top to provide easy access for frequently used items. And it's lined with felt... nice...

 What is this? There's a secret compartment at the back... And there's something inside!

Its a diaper changing pad =) haha... that's very thoughtful... 

More Tokidoki print... my eyes are hurting from color overload... 

but I like it!

 Cute Tokidoki print on the reverse of the changing pad.

And that wraps up my review. It is definitely one of the coolest bags I've ever owned and 'Yes' I would really love to have the entire collection =) Especially the diaper bags and bibs. Oh well, wait for it... there maybe good new yet... You can view the entire collection at the Ju-Ju-Be or Tokidoki website.  Enjoy!